Yves Van Landeghem
Head of Strategy
Yves studied Industrial Psychology and majored in Consumer Psychology at the University of Ghent. Following his studies and internships with Censydiam (research) and Quattro (Quattro DMB&B) he acquired an MBA in Marketing Management at Vlerick where he would soon be active as an interactive marketing and communication researcher the year after.
The following year, he moved to The Reference to offer his services as a brand strategist. Since 2002 he has been working at Saatchi & Saatchi Brussels for clients such as Visa, Rabobank, Palm, UGent, Carrefour, Sleepy, VLK, VLAM, Landbouwkrediet, Lexus, BIVV, Leonidas, La Vache Qui Rit, Duvel,…
On top of his full days at Saatchi, Yves can often be seen as a visiting lecturer at Vlerick Leuven Gent Management School, the University of Ghent, KHM, Artevelde Hogeschool, Sint Lukas Brussel and several other educational institutions.