On March 16, GS1 (solutions for worldwide standardization and barcodes and electronic communication) is organizing its annual event Forum 2010. This years theme is ‘Products can talk, … Yes we scan’. Our very own CEO Marc Michils will start the seminar by giving his view on a number of new direct marketing concepts and technologies.
For more information, please visit http://www.gs1belu.org/nl/forum2010
Posted by Saatchi & Saatchi Brussels
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Is that a computer on legs? A humanoid particle accelerator? … No! It’s Stuntbrein! Some say he once scored 181 points on an IQ test. After the first question. Others claim he’s the secret offspring of a one night stand between Stephen Hawking and the CERN particle accelerator. One thing is for sure: Stuntbrein is the new mascot for the ‘Dare to Think’ campaign of Ghent University.
With his 4 challenges on www.stuntbrein.be Stuntbrein dares you to do some truly epic stuff with your grey matter. The reward? A year free at Ghent University all expenses paid. That’s including housing, transport, books, food – you name it. If you succeed, that is. One challenge is all it takes for you to have a shot at the big reward. Just tune in to the finale, hosted by Sound of Sam, at Studio Brussel.
For more mind boggling details, check out Stunbrein’s Facebook page, or see what is being said about him on Twitter and Netlog. Being the super brain that he is, he regularly reads and updates all three of those sites at once (for which the people at Saatchi are really grateful). Right now my-brain-will-beat-yours-to-a-pulp Stuntbrein is convinced you won’t crack his challenges. So step up and show him what you’re working with!
Posted by Saatchi & Saatchi Brussels
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Last week Saatchi & Saatchi Brussels participated in a very original action, the ‘Belgian agencies’ virtual strike’, an initiative of the Belgian Association of Communication Companies (ACC). The homepages of the leading Belgian advertising agencies were closed for a week and replaced by a letter displayed over all the sites of the participating agencies. You can read the entire letter here.
It is a plea for efficient pitches, a plea to respect the industry charter that was agreed between the advertisers and the agencies. This charter sets reasonable norms for pitches such as the number of agencies in a pitch and the contribution to agencies’ pitch costs. Saatchi & Saatchi Brussels supports this charter and therefore also this clever virtual strike.
Posted by Marc Michils
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