1/02

daycare_saatchi

Going on strike has become popular in Belgium, even schools and daycare centers do it.  But what to do with your little troublemakers when there is nobody available to look after them? Here at Saatchi we feel there’s really not that much difference in having a room full of creatives or giving crayons to a bunch of 5-year-olds, so we told people to bring their kids on Monday.

Now, we’re not saying we’re rushing to start a full time day care at the office, but it was nice to have them around for the day.  And even the coldest of hearts would melt when seeing a miniature Jan Teulingkx have a discussion with a miniature Matthieu De Winter.

All in all, it was a blast!

Posted by Saatchi & Saatchi Brussels
0 Comments - add comment

25/01

Saatchi & Saatchi drives Toyota

Saatchi & Saatchi Brussels and Toyota have been a successful team for some time now in most European countries and Toyota is not about to change that anytime soon. Toyota Motor Europe asked Saatchi & Saatchi Brussels to create a new campaign that covers different models of the current Toyota range. We’re looking forward to releasing an exciting new campaign in the beginning of 2012 to all European markets. When we do, we’ll let you know. Watch this space!

Posted by Saatchi & Saatchi Brussels
0 Comments - add comment

20/01

To counter those who claim that you are very secretive about your business, you can only do one of 2 things: either act as if you’re transparent or prove it. Nuclear Forum chose to do the latter and committed themselves to answering EVERY single question people had about nuclear energy. To do that, we had to gather those questions, because even though nuclear energy concerns just about everybody, not a lot of people seem to be interested in it.

In the first phase, in order to get people’s attention and reactions, we decided to put the public in direct contact with the reality that is nuclear energy. We put an aquarium filled with water from the Tihange powerplant in various Kinepolis cinemas and we displayed an actual fuel element from a nuclear powerplant at the Lineart art fair in Ghent. We also provided touchscreens where people could ask their questions about nuclear energy.
In a second phase, we published as many of these questions as possible using various media to prove Nuclear Forum’s commitment to transparency and openness.

Want to see some of the questions that people asked?

  • How to split uranium? NL - FR
  • Is it safe to live near a nuclear powerplant? NL - FR
  • Is working in the nuclear sector safe? NL - FR
  • Is nuclear medicine safe? NL - FR
  • What if we close all nuclear powerplants? NL - FR

Having said this, if you have any questions about nuclear power, this is your chance to ask them on kernvragen.be or le-nucleaire-en-clair.be. You will definitely get an answer.

Posted by Saatchi & Saatchi Brussels
0 Comments - add comment