To counter those who claim that you are very secretive about your business, you can only do one of 2 things: either act as if you’re transparent or prove it. Nuclear Forum chose to do the latter and committed themselves to answering EVERY single question people had about nuclear energy. To do that, we had to gather those questions, because even though nuclear energy concerns just about everybody, not a lot of people seem to be interested in it.
In the first phase, in order to get people’s attention and reactions, we decided to put the public in direct contact with the reality that is nuclear energy. We put an aquarium filled with water from the Tihange powerplant in various Kinepolis cinemas and we displayed an actual fuel element from a nuclear powerplant at the Lineart art fair in Ghent. We also provided touchscreens where people could ask their questions about nuclear energy.
In a second phase, we published as many of these questions as possible using various media to prove Nuclear Forum’s commitment to transparency and openness.
Want to see some of the questions that people asked?
- How to split uranium? NL - FR
- Is it safe to live near a nuclear powerplant? NL - FR
- Is working in the nuclear sector safe? NL - FR
- Is nuclear medicine safe? NL - FR
- What if we close all nuclear powerplants? NL - FR
Having said this, if you have any questions about nuclear power, this is your chance to ask them on kernvragen.be or le-nucleaire-en-clair.be. You will definitely get an answer.
Posted by Saatchi & Saatchi Brussels
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The Saatchi Network called out to the musical talent within the agencies worldwide to participate in spreading a message of Love and Hope by writing a song which would be featured on a Holiday Greetings Album called Lovemix. We have a surprising amount of talent among us as many entries were selected to make this great mix.
Listen and download on: www.saatchi.com/lovemix
Our very own Bouke Zoete is one of the featured artists. He wrote and performed “Live Your Life and Be Kind”, one of the most played tracks. We hope you will enjoy these 25 songs as well as the message behind them as much as we did.
Posted by Saatchi & Saatchi Brussels
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This Christmas we’ve created something really special for the European Commission EX-Smokers campaign. Give your friends a new life this Christmas, a life without tobacco. You can give them the iCoach, a free online stop smoking tool with proven results.
Find our ads in the Metro newspapers and websites, the Unstoppable Facebook pages and ads, banners and mobile ads, that all take you to somewhere in Europe where you’ll find our tree. Your new life comes as a beautifully wrapped gift, created by our tree which you too can visit by going to www.becomeunstoppable.eu. So give your friends something different, give them a new life.
Merry Christmas and a Happy New Life.
Posted by Saatchi & Saatchi Brussels
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