Our network

We have 150 offices in 86 countries. Which means there are nearly 6000 people sharing and living our Inspirational Dream around the world. Or, in other words, we’re one giant team.

What We Believe

You might expect a mission statement at this point. We don’t have one. Instead, we have a Purpose, with these components:

  • Our Inspirational Dream:
    To be revered as the hothouse for world changing ideas which create sustainable, profitable growth for our clients.
  • Our Focus: To fill the world with Lovemarks.
  • Our Spirit: One team, one dream - Nothing is Impossible.

Visit us at www.saatchi.com

Kevin Roberts

Kevin RobertsKevin Roberts is our Worldwide CEO. He’s a man who likes controversy and loves inspiration. And hates the word “but”.

Kevin is also the originator of Lovemark thinking. Mysterious, sensual, intimate, Lovemarks are the future beyond brands, owned by the people. You can find out more about Kevin on his extensive site.

Saatchi bookmarks

Some of the tasty bookmarks the Saatchi network has saved on Delicious:

Wall's Sausages Proper Food YouTube Channel

Wall’s is using the miniature pug-dog, called Allan, as an outlet for men’s feelings of gratitude to being served Wall’s sausages. The ad campaign builds on the idea that the British are reserved and not able to express emotions, which Kerry Foods group marketing director Phil Chapman claims fits into the masculine skew of Wall’s audience.

Toyota NZ Hilux | Tougher Than You Can Imagine

From S&S; NZ. The 'Tougher than you can imagine' idea is rolling out across Facebook, YouTube, Print, Outdoor, Point of Sale and TV over the next month, with a participation idea over summer.

BGH QUICK CHEF MUSIC

The idea for Quick Chef Music by Del Campo Nazca Saatchi & Saatchi, Argentina, is the result of the agency’s belief that ‘Nothing is Impossible’. To modify a microwave to include the element of sounds required intensive product innovation, months of testing, plus patent and legal approvals. The cooking abilities of BGH Quick Chef didn’t change, but six months of testing culminated in a revolutionary invention, unprecedented in the history of the microwave oven: a microwave equipped with speakers and a USB port, so that each person can upload the song they want. In just one week, 1,000 limited edition BGH Quick Chef Music microwaves were sold. The product was received with so much positivity that the musical model will see regular production and retailed in 2012.