You live on the 5th floor in a wonderful apartment, but the only thing missing is a garden for you and your family to relax in.

This is the insight we worked from to create the campaign for Antwerp Zoo’s membership. The campaign defines the Zoo as a garden for all the citizens of the city of Antwerp and Mechelen, where the Zoo is on everybody’s doorstep.

Traditional media in print and outdoor with photography shot by Marc Paeps, and a whole innovative part of the campaign in collaboration with the real estate agents of Antwerp and Mechelen. So from now on whenever there’s a house for sale or rent without a garden, you get a big garden as a gift, in form of a membership for the Zoo. We communicated about this on all real estate related media, from the for sale/for rent boards on the houses, to real estate websites, and real estate newspapers.

Posted by Saatchi & Saatchi Brussels