In times of economic downturn everybody is focused on their own survival and the less fortunate tend to get forgotten. This week when temperatures plummeted to -7°C, dozens of homeless people in Brussels, including a lot of children, had to sleep outdoors. Unbelievable that this is happening in the capital of Europe in 2009.

Saatchi & Saatchi Brussels decided to lend a helping hand to La Maraude, an organization giving social and legal aid to the homeless in Brussels. Handing out homemade soup & hot coffee at Noordstation on these cold cold mornings put a smile on many. We urge everybody passing by these people in the morning on their way to work to give a blanket, a smile, a hand or even a thought.

Posted by Marlies Deforche