During al the fuzz on banned visuals and radio commercials for the University of Ghent, we would almost forget to mention the digital efforts that were part of this campaign.In Second Life we released a teasing billboard stating ‘Ready to explore Third Life’ in front of the Sint-Niklaas church, which is part of a bigger project where some Second Life enthousiasts are building a virtual copy of the city of Ghent.For the students and personnel of the University we launched a website which invites them to create anagrams with a somehow twisted result: ‘Britney Spears’ suddenly becomes ‘Best pr in years’ and ‘Justin Timberlake’ turns into ‘Im a jerk but listen’. Take a look at the wonderful user generated creations below or visit www.durfdenken.be for more of these or to create some of your own.

Posted by Erik Meylemans