TV doctors are big right now.  Think about Grey’s Anatomy, House MD, ER.  But what about the reality? Who are the most popular doctors in Belgian hospitals?

Saatchi’s new campaign for Care Talents, specialized in project staffing in the health sector, is looking to answer that question. Through the website www.mijndroomdokter.be, nurses and hospital staff are able to vote for their favorite doctor.  The winner gets a team building activity of choice for them and their team. The goal of the campaign is to get flexible teamwork in the health sector more in the picture.

Posted by Saatchi & Saatchi Brussels