The award season kicked off with a great catch! We are proud to receive our first AMMA award for “Best creative use of media” for our Fost Plus litter campaign! Litter was literally transferred onto different media by placing it on TV indents, magazine articles, city guide posters, websites and radio ads. This meant we had to convince each media partner to go along with this “out of format” concept.

We feel this award is the cherry on the campaign cake that required a lot of meticulous planning and negotiating and in the end brought us the best result we could have hoped for.

Posted by Wendy Galle