In addition to last year’s “I’m wearing green this season” campaign for VLAM, we created an action that inspired people to freshen up their gardens and terraces. On www.zoekjeplant.be, we shed some (sun)light upon a large number of exterior plants and flowers, which can be filtered by colour, height, blooming period,.. allowing readers to build their ideal garden easily.Off- and online Libelle readers were directed to the zoekjeplant website. We blistered a garden calendar in the spring edition, for both practical advice and inspiration. On Libelle.be, readers participated with a contest. One simple question and 10 right answers did the job: 10 winners got a € 250 package of exterior plants.During the whole season, Libelle also did some redactional efforts in their ‘Groenmix’ pages with home-grown stories about gardening, again leading to www.zoekjeplant.be.

Posted by Erik Meylemans