You can say politics is a dirty game, but political campaigns are fun to make. Specially when you book an ad in Humo. Two ads.

Open Vld are very serious about their “new start”. The fresh Alexander De Croo embodies the new political style of his party, by challenging everyone to communicate different, talking French, telling the truth, like it or not.

In the first ad, you saw his face and a line saying: ‘Say what you want about us.’ with an open invitation to go to zegwatjewil.be, where you could write or draw your opinion directly on his face. For the second ad, we published the results in Humo. Especially the less political correct ones. The earlier headline got a little appendix: ‘Say what you want about us. We do keep our promises.”

In total, we got about 1700 reactions. We just removed the shallow nazistic terms and ended up with some 1581 contributions. Not too bad for a liberal party advertising in an independent and very critical magazine like Humo.

Posted by Saatchi & Saatchi Brussels