And so did everyone else…  Saatchi’s new campaign for the Antwerp Zoo and Planckendael celebrated the first day of spring by sharing the morning ritual of the animals with everyone in the city of Antwerp and Mechelen.

One of the most magical experiences is the sound of the animals waking up early in the morning. We brought this experience to different locations in Antwerp and Mechelen by means of many, many speakers (mobile, hidden or just in plain sight).

The campaign was made to inform everyone that subscription holders to the Zoo and Planckendael are allowed to enter an hour earlier than everyone else.

Here’s an idea of what it was like:

Posted by Saatchi & Saatchi Brussels