In a recruitment drive for the 1000km against Cancer organized by the Vlaamse Liga Tegen Kanker, we managed to get the Flemish Prime Minister into a studio, and record a radio commercial.  After getting used to the recording booth, he gave us a very personal and moving testimonial about how cancer affected his family when his father in law was diagnosed with the illness. This is why he called for all of us to get on our bikes, and ride the 1000 km in the 4 days of the action, to show our willpower and motivation in affront to this illness, and at the same time raising funds for research.

Our dear PM sadly won’t be participating, having fallen off his horse this weekend, when he should have been practicing his cycling, but we won’t hold it against him. Other personal stories from well known faces are at the heart of this campaign, all telling of their will and determination to fight cancer.

Website: http://www.1000km.be
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Posted by Saatchi & Saatchi Brussels