For our campaign against litter, we created a nasty chewing gum banner that is smudged on websites and sticks to your mouse. With the help of Enchanté, the gum featured on some popular Belgian blogs. As with litter, the banner is rather irritating, so bloggers principally are reluctant to publish that kind of ad. In this case we had positive reactions, because litter concerns us all.

To see the banner in action:
http://www.pietel.be/kauwgom

To embed the banner in your site:
http://www.indevuilbak.be/kauwgumbanner

Concept: Saatchi
Production: Nascom

Posted by Pieter Van Waeyenberge