Since years, The University of Ghent has been known for its independent, critical and out-of-the-box thinking. “Dare to Think” as they like to call it.

Again, the slogan was the basic principle for this remarkable ad that was printed in Knack Studiewijzer.

This “Studiewijzer” is issued every year together with Knack and is a tool for students to help them choose the right courses as well as give some insight in the life of the average student.

Credits:
Client: Universiteit Gent
Contacts: Isabel Paeme
Agency: Saatchi & Saatchi Brussels
Account: Nicolas Pignatelli
Creative Director: Jan Teulingkx, Alexander Cha’ban
Creatives: Arnaud Bailly, Ross Mc Currach
Photographer: 354.be
Retouches: Beefactory

Posted by Lawrence Morre