Sunday May 11th was ‘Mothersday’. A day aiming to make moms the centre of attention. Especially for ‘Mothersday’ Leonidas created a poster that was put in most windows of their stores in France and Belgium. At www.leonidas.com fathers and their children could create a personal drawing to surprise mum. In the Leonidas shop, the drawing would then be placed inside the box of pralines they bought. The message was clear: Giving pralines to someone is always fun but receiving them is even better.

Posted by Erik Meylemans