The European Parliament has granted Saatchi & Saatchi Brussels the contract for the integral redefinition of its brand identity.

The new visual identity will embody the values of the European Parliament, its mission and achievements, as a democratically elected institution at the service of all European citizens.

Saatchi & Saatchi Brussels will be responsible for creating a new logotype, a complete visual identity and its adaptation to a variety of supports in the 23 official languages of the European Union.

This significant contract provides Saatchi & Saatchi Brussels with the unique opportunity to dynamise the image of one of the world’s most prestigious political institutions.