Häagen Dazs will be working with Saatchi & Saatchi Brussels for its campaigns from now on. The famous ice-cream brand is textbook example of a Lovemark and could therefore completely relate to its philosophy when Saatchi New York presented itself during the international pitch last year. Saatchi New York developed a new global identity and rebranding for the different products. Saatchi & Saatchi Brussels also worked on creation of the new campaign. The first campaign to appear is for Häagen Dazs Secret Sensations, a delicious new frozen dessert with a hidden soft center in the heart of the blissfully rich ice cream.

Posted by Saatchi & Saatchi Brussels