709.548 is the exact number of chocolate eggs that were picked up yesterday during the record breaking Easter hunt that Leonidas organised in collaboration VTM Kzoom. The official Guinness Book of Records attempt, an idea of Saatchi & Saatchi, lured 9460 chocolate craving kids to the Plopsa parks. They beat the previous record with more than 200.000 eggs. The record was all over the national press and created a ‘record’ pr value for our client Leonidas.

Posted by Carolina Pizzutilo