A new European Commission DG Sanco campaign will help all smokers around Europe to quit! The consortium led by Saatchi together with Huntsworth/Grayling, ZenithOptimedia and ESN was awarded a contract for the anti smoking campaign in all 27 EU member states.

With a surprisingly different approach, the campaign will help you on your way to have that final last one. We’ve still got some work ahead of us, but we will keep you posted when the campaign will launch.

For the official Press Release, click here.

Posted by Saatchi & Saatchi Brussels