Yesterday Erik (head of interactive and account manager) spoke at the Webvertising Forum in Brussels. It was an inspirational session about the attraction economy with many examples of successful interactive campaigns bringing people closer to brands.

The forum gave us one A4 in the guide to be used for self promotion. Since we were talking about digital we couldn’t just make a print saying how good we are. We wanted to do more and connect the print directly to the virtual world. And the result is pretty cool. Take a look at the video below or try it out for yourself if you have a webcam.

It was a fast test we made out of interest. Developing it took about a day and a half thanks to the open source efforts of these Japanse guys. Do check out their promotional video, very impressive!

Posted by Frederik Vincx