With the support of several well known names in the music business, Saatchi & Saatchi Brussels and Appstrakt created a new playful campaign to protest against the rule of 100 dB to be imposed by Minister of Culture Schauvliege at concerts, gigs, festivals and clubs. A rule that would be very difficult to realize in practice, bring smaller clubs in difficulties and might cause international acts to just cancel their shows.

100dB.be is an online platform where everyone has to literally shout out their dissatisfaction about the rule in order to sign the petition. Obviously, the message can echo through to Facebook and Twitter.

Posted by Saatchi & Saatchi Brussels