Saatchi & Saatchi Brussels would like to invite you to our seminar “The new world order: Exploring the new value mindset” followed by a showcase of the Cannes Titanium Winners.

The past few months have clearly seen to what extent the concept of ‘value’ can be stretched. Not only has it become highly flexible, it is also overused and abused in the wrong context. Furthermore, it’s no longer up to the marketeer to define value, consumers are also constantly reframing what it means to them and their family. And while we might be back on the uptake after a very deep valley in terms of economical growth, this consumer outlook on value has been changed and will not be turned back again. Saatchi planners from all over the world got in touch with each other and consumers all over the world to talk about what has changed in their lives, and came up with 10 new ways for brands to be of value today.

Date:
Thursday 26 November 2009

Location:
Kinepolis Brussels
Avenue du Centenaire
1020 Brussels (parking will be available)
View location on map

Program:

• 13:00: Welcome + sandwichlunch
• 14:00: Seminar: “A new world order: Exploring the new value mindset” by Yves Van Landeghem (Strategic Planner - Saatchi & Saatchi Brussels)
• 15:00: “Cannes Titanium: a showcase of the Titanium winners at the Cannes Festival”
• Drinksreception afterwards

Entry is free. If you would like to attend, please subscribe by sending an email to . Please mention your number of attendees as well as their names and emailaddresses.

Posted by Lawrence Morre