Elections in Belgium are always a huge deal because we’re still legally obliged to vote. With the upcoming elections on June 7th, the electoral campaigns are popping up everywhere. The slogans in these campaigns seem to be following the example of commercial advertisers, who formulate campaigns that focus on the economic downturn. Department store C&A and political party SP-a even came up with the same slogan: “Zeker nu”. StuBru called our strategic planner Yves to talk about the new trends. Or how Yves got his 5 minutes of radio-time …

Posted by Marlies Deforche