31 May, World No Tobacco Day & the kick off of the second phase of the ‘Ex-Smokers are Unstoppable‘ campaign. The first smoking cessation card in airports, a not-so-dead guy in a spa, print ads made by ex-smokers and lots & lots of phenomenal digital & PR work. After one day more than 10.000 people joined iCoach, ready to live an unstoppable life without cigarettes. As long as we don’t run the anti-alcohol campaign, we drink to that! Become unstoppable on www.exsmokers.eu.